Arval uses two main types of digital tools. Learning to use these tools will be a great start for improving the Arval websites, you will get to know our customer's behaviour and pin point the areas that needs attention and enhance the design or the performance of the website. In order to know, how to use it, you need to understand what is it. So let's get started!
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Google Analytics
Google Analytics
What is Google Analytics?
Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic.
- It helps to track and analyze the visitors on the website
- It provides key insights into how the website is performing and what can be done to meet the website’s goals.
- It tracks where the traffic is coming from and how the visitors are behaving on the site.
- Analysis and monitoring the data to understand the customers and their journey for making well informed business decisions.
Why is it important?
- It helps in development and optimization of the landing pages (how relevant are they to the visitors).
- Identifies navigation challenges that may prevent visitors from meeting the goals that are set.
- Optimization of adwords performance – keywords, timing, geographic differences.
You want to know more?
Google Analytics Guide
Google Analytics Process
You want to know more?
