CUSTOMER MARKETING & CRM PAGE
WHAT ARE WE DOING?
We support countries and business to build and develop long-term client relationships by knowing our customers & users, creating personalized interactions across all touch-points, anticipating their needs and providing customized offers.
Customer Marketing Strategy
Driving the development of marketing techniques in countries to increase customers & drivers loyalty.
Marketing Automation
Enabling all countries to operate customized communications to scale.
CRM
Implementing a CRM strategy based on a customer centric approach.
Sharing
Animating the Eloqua community while sharing good practices and campaigns.
LEAD ACQUISITION WITH
ONE TOOL FOR ALL COUNTRIES
- Cost optimization
- Reduce the use of external marketing agency
IMPROVING MARKETS INSIGHTS
- Optimizing marketing campaigns performance
- Demonstrating proximity by customizing communications at the contact level
IMPLEMENTING DATA QUALITY PROCESSES
- Automation and integration with other systems require reliable data
- Bringing Design & Data management capabilities in-house
ALLOWING A BUSINESS-ORIENTED & INDUSTRIALIZED APPROACH
- A performance accelerator solution with reporting & tracking
- Industrializing marketing efforts thanks to standardized contact plans
DISCOVER OUR ELOQUA TRAININGS
If you have any questions, do not hesitate to visit the Eloqua Help Center online or to contact the Global Administrator here: EloquaSupport@arval.com or digital_and_customermarketing@arval.com.
(Please, keep in mind that you must determine a local administrator in charge of communicating requests and modifications to the Global Administrator).
FIND A WAY TO BETTER STRUCTURE YOUR ACTIVITIES WITH
SERVICE DELIVERY MANAGEMENT
Optimizing customer and driver service delivery management across the various functions
FULL DIGITAL OR MULTI-CHANNEL JOURNEYS
Facilitating full digital or multi-channel journeys for our customers and drivers
PROCESS EFFICIENCY
Optimizing process efficiency across the various Sales, Operations and Marketing teams
FROM CAR TO CUSTOMER CENTRICITY
Being able to shift from “car” to customer “centricity” within our IT/Digital operating model
For more information, do not hesitate to contact us here: digital_and_customermarketing@arval.com