ARVAL EVOLVES AND ADOPTS A NEW TAGLINE: “FOR THE MANY JOURNEYS IN LIFE”

Founded 30 years ago, Arval, located in nearly 30 countries and employing 7,000 people, is a global leader in full service vehicle leasing. Close to its customers and to the drivers of its vehicles, Arval is a well-positioned witness of the evolution of the society in terms of mobility: new technologies, intensifying regulations, cars in the city, the emergence of the usage, circular and sharing economy, the growing level of environmental awareness... 

Arval believes that in this context, its role goes well beyond the full service vehicle leasing: "We want to offer our customers simple, seamless and end-to-end mobility solutions according to their needs", says Alain Van Groenendael, Arval Chairman and CEO.

For all these reasons, Arval decides to make its tagline evolve from: "We care about cars. We care about you." to "For the many journeys in life". 

“Caring about our customers and advising them is part of our DNA. However, taking into account only cars has now become a too restrictive vision of our business. Our ambition is to accompany our customers throughout their journeys, whatever the mobility solution they need and whatever the moment of their lives", adds Alain Van Groenendael, Arval Chairman and CEO.

The announcement of this new tagline is the first step of a broader plan, which will be announced at the end of the first quarter 2020. All Arval employees, as ambassadors of the brand, are dedicated to embody this new identity and deliver the full range of solutions in line with this new positioning.